social media fundraising

Although old-fashioned bake sales and charity cake walks still possess their charms, there’s a whole new frontier in fundraising, and it comes largely in the form of the World Wide Web. These days, you would be hard-pressed to find any person born after 1999 who could even fathom what life would be like without a smartphone in their hand and a constant connection to the internet. The overwhelming success of the infamous Ice Bucket Challenge for ALS is the proof in the pudding of the internet’s positive impact on fundraising. Wondering how to take your nonprofit fundraiser to the next level? These three social media tools could help you not only reach your money-maximizing goals but far surpass them!

Add A Donation Button

If you’re planning on using social media platforms to boost your nonprofit funds, stick to the three major moguls who rule over all the rest: Facebook, Instagram, and Twitter. Facebook and Instagram have recently allowed for a donation button to be added to a nonprofit page or within an Instagram post. The button is designed to link users directly to your charity’s donation platform. Approaching fundraising via Twitter is a little more circuitous, but no less effective if you have the right connections. Just check out the astonishing amount of money one campaign raised in 2009 via Twestival (Twitter+Festival) for charity: water

Post An #Unselfie

While you’re in the process of directing donors to your social media pages, maximize your approach by encouraging them to share an #unselfie featuring your charity’s unique hashtag. The #unselfie movement takes the camera’s focus off of the user and highlights your nonprofit’s key motives on a sheet of paper strategically placed over their usual peace sign and duck lips selfie.

Keep the Fun in Fundraising: Don’t Forget To Smile!

One major tool that surprisingly few people are aware of is Amazon Smile. According to TechCrunch, Amazon sales currently comprise 49.1 percent of all online retail sales. With Amazon Smile, the retail giant will automatically donate 0.5% of the price of each purchase to your cause, simply by directing donors to shop via It’s the same shopping experience users are already accustomed to, with the added bonus of helping a deserving cause!

For more helpful tips and advice on how to improve your nonprofit fundraising, contact us today!

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