Fame and Power Means More Sales
Desire for Fame and Power Drives Buyers.
Continuing the story of “Gaining Sales Using Buyer Motives”, today we delve into fame and power. This is another of Napoleon Hill’s “Nine Basic Motives to Which People Respond Most Freely”. We are looking deeper into the motives we feel are most applicable to today’s business climate. You can use these motives to help grow your business.
The motive of fame and power may be blinding to the buyer. He or she may see nothing but this desire during their quest. They may be consumed with the need for fame and power, and willing to do whatever it takes to achieve it. When presenting to this buyer, the focus of your sales presentation must be how your product or service can help them achieve this goal better than anything else on the market.
Just as many people are hungry for fame and power as they were in the 1920s, when Hill wrote this book. The only difference may be the means of achieving it in the digital era. Due to the increase in continued education more companies are trying to sell to millennials. Luckily, many millennials driven by this motive are looking for fast, easy ways to achieve fame and power. Look at all the people on the Internet who have already reached this goal by branding themselves on social media like YouTube and Instagram. Take Justin Bieber for example. He got his start as a YouTube sensation. At one point he had someone approach him with a sales pitch that promised (and delivered) fame.
In our last article, we suggested small businesses use brand influencers on Instagram to increase their brand awareness. This is also true on YouTube. Many well known YouTubers will review products sent to them on their channels. This exposes your brand to thousands of their subscribers.Brand influencers are a great way to instantly increase your brand awareness. #Marketing #Sales Click To Tweet
Selling to millennials motivated by the idea of fame and power can be tricky because they grew up with the Internet. They adapt quickly to changes and are usually skeptical when something sounds too good to be true. It is important that the posts you make on your company’s social media accounts are not blatantly trying to sell your product or service. All of your posts should appear similar visually and be cohesive in the messages that you are sending. You do not have to focus on sales in every post.
The 70/30 rule is a great rule to keep in mind while using social media to promote your business. 70% of your content should be things that will enhance your buyer’s life. This may include things like:
- inspirational quotes
- money saving tips
- time management tricks
- videos & links (especially powerful)
- retweets of other companies in your industry.
Even fun things like how to best use your product / service would be good. By retweeting other companies in your industry you can increase your B2B awareness. It will also help build professional relationships with other companies in your industry. Think of the power of strategic alliances!Use the 70/30 Rule for your company's #SocialMedia. Keep followers interested! #Marketing Click To Tweet
The other 30% of your content should be advertising your business. Keep in mind, there is such a thing as over posting or tweeting. Create a posting plan allows you to organize how many times and how often throughout the day you are sharing on each social media site. Creating a posting plan also allows you to focus on your business throughout the day instead of worrying about what you’re going to post next.
It is easy to deviate from the 70/30 rule. Are you selling to your followers too much? Do you sell so little that any potential new followers do not even know what your product is? When they visit your social media accounts, deliver what’s best for them to move forward.
Find that happy medium. Your fame and power could well be a post or a key strategic alliance away.
Stay tuned for more tips in upcoming blog posts.
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About Our Guest Author!
Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.