Mobile Apps for Charity https://mobileappsforcharity.com Big impact with little change Sat, 17 Feb 2018 13:56:22 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 https://mobileappsforcharity.com/wp-content/uploads/2016/09/cropped-logo-32x32.png Mobile Apps for Charity https://mobileappsforcharity.com 32 32 The influence of social media and your brand https://mobileappsforcharity.com/the-influence-of-social-media-and-your-brand/ https://mobileappsforcharity.com/the-influence-of-social-media-and-your-brand/#respond Tue, 03 Oct 2017 19:58:50 +0000 https://mobileappsforcharity.com/?p=5290

The influence of social media and your brand

This article originally appeared on LinkedIn.

In the summer of 2014, the Internet lit up with videos and posts of friends and family pouring buckets of ice water on their heads. These now soaked participants had been called out to take part in the ALS Ice Bucket Challenge – an online social campaign to raise awareness for Lou Gehrig’s Disease, commonly known as ALS.

The social media campaign for this challenge forced people to become aware of ALS. If they didn’t know about the disease before, they became informed through the viral postings.

Since then, social campaigns have increasingly materialized throughout the country.


Use #SocialMedia campaigns to raise awareness of your brand. #SalesAndMarketing
Click To Tweet


The ALS Ice Bucket Challenge was unique in the way it used social media to achieve success and social gain. It started a trend of campaigns that used social media to advocate for a cause they believed in. Brands realized through this challenge, that they could turn to social media to spread the word about their services or beliefs.

The success of these challenges is proof that using social media and your brand can create power in the digital world.

To read the complete article, please click here.

****************************

Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small businesses who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

]]>
https://mobileappsforcharity.com/the-influence-of-social-media-and-your-brand/feed/ 0
Ways to improve your creative thinking https://mobileappsforcharity.com/ways-to-improve-your-creative-thinking/ https://mobileappsforcharity.com/ways-to-improve-your-creative-thinking/#respond Fri, 23 Jun 2017 13:54:04 +0000 https://mobileappsforcharity.com/?p=4839

Ways to Improve Your Creative Thinking

Creative thinking can appear to be a mysterious process. Ask anyone who relies on creative thinking in their career such as an entrepreneur, small business owner, writer or inventor. If you question them as to where their ideas came from many times they won’t be able to tell you. Creativity seems to be a sudden outpouring of inspiration or a flash of insight. However, researchers into creative thinking have discovered a far more complex story. You do not have to wait for a flash of insight or a rush of inspiration to come up with a creative idea. You can make yourself more creative.


YOU CAN make yourself more creative. #creativity #millennial
Click To Tweet


Connectivity

Creativity is about connectivity. Many times, a new insight is a connection between two unrelated ideas. Letting your mind wander is a good way to stumble upon a creative solution to a problem you might be facing or onto a new insight. The strange thing about this is that the mind needs to be free enough in order to wander and make those connections which are necessary to creative thinking and yet the mind needs to be focused enough to use those connections. A mind that is too focused will lack creative thinking and a mind that is not focused enough will not be able to do anything with creativity.


#Creativity is about connectivity. #Entrepreneur #SmallBusiness
Click To Tweet


Creative Thinking - image oneThe writer Austin Kleon suggests a potential solution to this conundrum. By carrying around a notebook, you can jot down potential ideas as they come to you. Gradually you may come to discover connections between the ideas you come up with. Go to public places and observe your surroundings. It is possible that something you see or hear might jog the creative part of your brain. Eventually, your notes may come together to form a great idea. Even if they don’t, you may discover unexpected byways or possibilities.

The Psychology of Creativity

Certain emotional states can improve creative thinking. A positive mood increases creative thinking. It is very difficult to do much of anything when you feel anxious or depressed. While it can be difficult to avoid those states at times, if you want to think creatively it is best to stay positive. One way of lifting your mood and therefore boosting your creativity is to listen to happy music. Bright, happy colors like blue and green can also spark a creative mood. Another way to spark creative thinking is to give a problem some distance. If you step back from a problem for a while you might stumble upon a solution you hadn’t considered before.

Creative Thinking - image twoAnother technique which increases creative thinking is to spend time in nature. It’s been known for some time that spending time in nature has beneficial psychological affects. There is something about the feel of the sunlight on your face, the wind in your hair and the feel of life growing all around you that can spark creative thinking. There is also the fact that outdoor activities such as walking, hiking or, for the adventurous, mountain climbing involve physical exercise. Physical exercise has also been shown to improve creativity.

Final Note

Creativity is a state of mind. Some people think that a person has to be born with a particular talent to be creative. However, the mind can be trained to think creatively. By following certain techniques and keeping the right frame of mind you can create amazing things.

****************************

Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small businesses who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/ways-to-improve-your-creative-thinking/feed/ 0
Business Advice from local owners https://mobileappsforcharity.com/business-advice-from-local-owners/ https://mobileappsforcharity.com/business-advice-from-local-owners/#respond Wed, 31 May 2017 17:35:08 +0000 https://mobileappsforcharity.com/?p=4762

Business Advice from Three Local Business Owners

For this article, I spoke with three local business owners and asked them about business advice. The three business owners I asked are all located at the historic Cotton Exchange in Wilmington, North Carolina, which is a hub of local commerce and small businesses. The three owners I spoke with were Wu Ping of Ping’s Tibet which sells traditional Tibetan art and clothing, Lisa Larue of Heart of Carolina which sells crafts made by native artisans, and James Smith of Coastal Paws which sells pet supplies. Each owner gave me different business advice and touched upon multiple aspects of running a business, from keeping customers to treating employees well.

Customers

Business Advice - CustomersWhen I asked Ping about business advice, she focused on maintaining a relationship with customers. “You want the customer to come back again, keep the customer happy,” she told me. Every business depends on customers. Without the customer to support the business and buy the products which the business is selling, your business will very quickly cease to exist. So, how do you attract and maintain customers?

Ping’s business advice was to have a niche market. When a business is unique and has a product or service that no other business does or does a service in a different way than other businesses, it naturally attracts a customer base. Ping’s Tibet is also known for its excellent customer service which is also necessary for a business to thrive. Keeping your customer happy means being genuinely polite and friendly. People like genuine friendliness and will come back to a business if they like the service they receive.


Keep your customer happy. Keep them coming back! #SmallBusiness #entrepreneur
Click To Tweet


Passion

Business Advice - PassionLisa Larue focused on a different aspect of business when I asked her for business advice. “Do something that you love and stay committed,” she told me. When a person is passionate about something, they will enjoy doing it even if it’s difficult or they have to work hard to accomplish it. In fact, passion can make things less difficult because a person will really enjoy what they are doing. When a person is passionate about something they will naturally do it better as they will put more effort into it. If you’re passionate about your business, it’s easier to stay committed.

In addition, passion attracts customers. People are attracted to the energy and exuberance of a passionate person. If you’re excited about your products, your customer will be too. This makes it easier to market your products and to sell them.


Passion attracts #customers. People are attracted to your energy! #SmallBiz #entrepreneur
Click To Tweet


Employees

Business Advice - EmployeesJames Smith, who owns Coastal Paws with his wife, focused on relationships to one’s employees when I asked him for business advice. “Pay your employees well,” he told me. While some businesses, such as very small storefronts, might be able to get away with not having employees most business owners need them. No one can be expected to do everything on their own after all. Therefore, employees are an important part of a business. If an owner wants their business to be successful, they will want to give incentives to their employees to do the best job they can. Paying them and treating them with respect is the best way to do this.

Conclusion

Each owner I spoke with shared a different perspective with me, but there are connections between the three pieces of business advice I received. A business owner needs passion, needs to attract customers and needs to treat their employees well. If an owner has passion, it naturally creates a customer base and attracts employees who may share the owner’s passion. These three aspects are necessary for a successful business.

If you like the business advice from these small business owners please consider patronizing their establishments! Our country depends on small businesses like these!

Ping’s Tibet
Heart of Carolina
Coastal Paws

****************************

Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small business who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/business-advice-from-local-owners/feed/ 0
How to Get Motivated https://mobileappsforcharity.com/how-to-get-motivated/ https://mobileappsforcharity.com/how-to-get-motivated/#respond Tue, 09 May 2017 16:42:53 +0000 https://mobileappsforcharity.com/?p=4706

How to Get Motivated!

Sometimes, it is very difficult to get motivated. Perhaps, you are going to do a task that you find unpleasant or tedious. When you are about to do a difficult task, especially one in which you have little or no interest, you may find yourself distracted. You may begin to procrastinate and the next thing you know, you’ve wasted an hour looking at cat videos on YouTube or clicking on articles about what became of obscure celebrities who used to star on television shows from your childhood. It goes without saying that procrastination is not helpful. So, how does one avoid it? In addition, how can you help employees get motivated? If you understand how to motivate yourself, you can begin learning how to motivate others.

Motivating Yourself

Get Motivated - 1The first key to getting motivated is to increase your focus. The more you focus, the easier it is to get motivated to do something. The brain is a muscle. Like any muscle, it needs to be exercised in order to get stronger. One good way to do this is to start gradually. You can set a goal of focusing completely on a task for a set amount of time. The time doesn’t need to be very long, say five to ten minutes. Afterwards, you can take a break and then return to the task. Once you’re able to focus you can gradually increase the time. Physical exercise is also a good way to increase focus. Studies have shown that strengthening the body through physical exercise has the effect of increasing focus, probably through increasing willpower. This helps you to get motivated.

There is a trick using brain chemistry that can help you to get motivated. When we accomplish a goal, we get a rush of the brain hormone responsible for pleasure, dopamine. Success can literally be addictive! The more you accomplish, the better you feel. The key is that to get this rush you need to actually accomplish something. Keep this in mind and set a daily goal for yourself. Some foods such as chocolate, blueberries and fish can also have this dopamine-releasing affect. One practical way of achieving goals and increasing motivation is to make a list of goals. This helps you to remember what it is you need to do.


#Success can literally be addictive. #GetMotivated #SmallBiz
Click To Tweet


Motivating Employees

Once you understand how to motivate yourself, it is easy to begin learning how to help others to get motivated. When motivating employees, it is important to give your employees a specific goal to work towards. People are more motivated when they have a goal to accomplish. Meeting a goal gives people a sense of accomplishment. If your employee feels that they are accomplishing something, they will naturally be more motivated. It is important that these goals be small and reasonable.

Get Motivated - 2If the goal is too far reaching then you’ll have ended up discouraging your employees rather than motivating them. A small goal has the advantage of being easily achievable with a little effort. When your employees have achieved a goal, it is a good idea to reward them. This gives them an extra incentive. Incentives, such as pay raises or other benefits, are a good way to motivate employees. An employee with a good salary and a 401K is likely to be a very motivated employee!

Many times an unmotivated employee may not feel excited or passionate about their work because of a negative work environment or because he doesn’t feel like a part of the company. When a person feels a personal investment in something then they are more likely to get motivated. So, how do you make your employee feel like a valued member of your company? It is good to be transparent. Let your employee have his or her say when it comes to important decisions. This will give them a feeling of investment and power which will go a long way towards motivation.


People are more motivated when they have a goal to work towards. #Motivation #SmallBiz
Click To Tweet


There is also the case of a negative work environment causing employee motivation to decline. According to a recent study conducted by Towers Perrin, the five most common causes of a negative work environment are an excessive workload, concerns about management’s ability to lead, anxiety about the future, lack of challenge in their work and insufficient recognition for their accomplishments. By addressing each issue, you can have more motivated employees. An excessive workload can be remedied through dividing up tasks among several employees. This prevents one employee from being overloaded.

Concerns about a manager’s ability to lead can often lead to anxiety about the future. The only way to solve that problem is to have an inspiring management style that radiates confidence. If you’re confident, then that will radiate to your employees and help them get motivated. On the other side of not overwhelming your employees with too much work, you do not want to give your employees so little work that they become bored. Balance is important when it comes to this issue. When an employee accomplishes something, you want to give them recognition. This will prevent them from losing motivation.

Conclusion

Everyone may lose motivation at one time or another. Through coming to understand how you can get motivated, you can increase the productivity of your business. You can also help to motivate your employees so your business can be the best it can be.

****************************

Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small business who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/how-to-get-motivated/feed/ 0
How to Fire a Problem Client https://mobileappsforcharity.com/how-to-fire-a-problem-client/ https://mobileappsforcharity.com/how-to-fire-a-problem-client/#respond Wed, 05 Apr 2017 14:25:44 +0000 https://mobileappsforcharity.com/?p=4657

Don’t let a problem client bring your business down!

There are times in business when problems with others are going to arise. Conflict with others is a natural part of life. Two people may not agree on how something should be done or personalities might clash. Some conflicts are minor and may easily be resolved through understanding, compromise and empathy. However, not every conflict can be so easily solved.


Firing a problem #client is liberating yet takes skill and #tact! #SmallBiz
Click To Tweet


There are times when a relationship must be ended for the continued welfare (and sanity!) of everyone involved. When it comes to the point when you need to discontinue a relationship with a problem client you may feel a bit nervous about how you should approach it. As liberating as it can be, change can also be frightening and it is not wise to burn bridges. So, how does one discontinue a relationship with a client?

Reasons

Firing a Problem Client - ReasonsFirst, consider why you are firing the client. Is it an issue that can be resolved through communication? Have you clearly communicated your frustrations or grievances to your client? If so, consider how they have responded. If the client has at least attempted to change any objectionable behavior or attempted to work with you, the relationship might be salvageable. If the client has not even attempted that, it’s doubtful that the relationship is still workable.

There are certain behaviors that should immediately be considered deal breakers. There is a difference between a client who is merely annoying and a client who is dishonest. A client who deceives you is one that you do not want to continue having further dealings with. A client who is verbally abusive or aggressive is one you should immediately show the door. A relationship requires mutual respect. If the client is not willing to treat you with respect, the relationship needs to end.

Other reasons to fire your client include the client making unreasonable demands, not paying for your services or they never respond to you. What constitutes an unreasonable demand is a matter of opinion, but if your client is calling you in the middle of the night requesting that you do something for them you might want to reconsider the relationship.

There are reasons to fire a client other than the ones I have just stated. Sometimes, people simply do not get along. Their personalities may clash or they might simply have clashing values. If you find that you and your client are spending more time in conflict than you are being productive then it is time to say goodbye.


Sometimes, #clients and #vendors do not get along. There is a solution! #SmallBiz
Click To Tweet


Methods

There are several ways to fire a client without causing hurt feelings or an awkward situation. Honesty, as always, is key. One script you may consider using when firing a client is the classic “it’s not you, it’s me.” Simply explain to the client that you and the client are not getting along and that the client would be better served going elsewhere. You can give the client reasons, but that is up to you. Pointing the client to certain competitors is also something you can do as it points them in a direction away from yourself. The competitors might be annoyed, of course, but they might be a better fit for a client.

Firing a Problem Client - shaking handsAnother script which can be used is to make it professional rather than personal. In fact, this script probably works best in most situations. Inform your client that your business is moving in a new direction and will no longer be offering them your services. As in the last script you can point them in the direction of other businesses that might better fit their needs, personalities or values. The advantage of this script is that it comes across as a business decision rather than a personal one therefore making you look professional.

No matter the route you choose to dismiss your client, there are some things to remember. Be direct, be polite and be firm. An aggressive client might be expected to be as difficult leaving as they were in other areas. Simply remain firm and calm. In general, calmness tends to defuse a potentially hostile situation.


When firing a #client, keep things professional - not personal. #SalesAndMarketing #SmallBiz
Click To Tweet


Conclusion

Firing a client can be a difficult decision. You might worry that your business could suffer loss of revenue or you might not be sure of how to end a relationship with a client. The easiest way to go about firing a client is simply to do it. Be direct and honest with your client and you will find that your business will benefit.

Freeing yourself from this situation has both personal and business benefits. On a personal level your stress will probably drop significantly. With your problem client gone you will be able to find a client that can better fit your business needs.

****************************

Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small business who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/how-to-fire-a-problem-client/feed/ 0
Effective Communication in Multicultural Offices https://mobileappsforcharity.com/effective-communication-in-multicultural-offices/ https://mobileappsforcharity.com/effective-communication-in-multicultural-offices/#respond Thu, 16 Mar 2017 12:21:31 +0000 https://mobileappsforcharity.com/?p=4614

Effective Communication in Multicultural Offices

Introduction

Communication is an important aspect of any area of life and is particularly important in business. Effective communication between employees and between employees and employers can be crucial to the smooth running of a business.

Naturally, everyone has their own, distinctive communication style. This distinctive communication is usually a result of multiple factors which can include a person’s upbringing, life experiences, level of education, the region they grew up in or the culture they are a member of. In our increasingly globalized world it is important to understand the communication styles of other cultures.


Everyone has their own, distinctive #communication style. #SmallBiz #Entrepreneur
Click To Tweet


Separated By a Common Language

Effective Communication AmericanPerhaps the most troubling aspect of intercultural communication can be misinterpreting someone who comes from the same culture as you, but has a different dialect or other regional difference. As in every situation involving difficulties in effective communication, empathy and listening are required to resolve any issues that might arise in this situation.

In the United States, there are several regional cultures. However, it is possible for these many cultures to be classified as either southern or northern. Northerners tend to have a more direct communication style than Southerners, many of whom can be euphemistic or use other indirect styles of communication. Southerners tend to misinterpret Northerners directness as rudeness while Northerners see Southerners as frustrating. There are, of course, stereotypes which both groups hold about each other. While generalizations can be made about people from other cultures, stereotypes are never helpful and make things worse during a conflict.

Effective Communication BritishSoutherners and Northerners may have cultural differences, but there are many more cultural differences between Americans and the British. These differences are linguistic as well as cultural. The British use of the metric system while Americans stubbornly cling to our own unique system of weights and measures is only a small example of this. The British refer to cigarettes as “fags” which, in American slang, is an offensive term for a male homosexual. The British may also refer to “trash” as “rubbish”, live in a “flat” rather than an “apartment” or go “on holiday” rather than “vacation.”

The British are also more hierarchical than Americans and tend to be more directed by their supervisors than American workers. The British avoid small talk and prize a “stiff upper lip” while Americans are chattier and tend to smile more. The American custom of smiling at strangers can be disconcerting to the more reserved British or other Europeans. This does not mean the British are unfriendly. The British can be as friendly as anyone else. They simply take more time to get to know someone and put a great deal of emphasis on long lasting personal relationships. As a consequence, they take time forging these relationships.

The Irish, who were once members of the British Empire and some of whom still consider themselves British, share some of the same dialect and cultural traits as the British. I once read an article about an Irish woman working in the United States who was asked what time it was. Her American colleague didn’t understand what she meant by the phrase half-four until she explained that it meant four thirty. The Irish woman also got confused when asking where the rubbish bin was-or as Americans know it, the trash can. There are, of course, also differences between the Irish and British. Drinking at work during lunchtime is acceptable among the British, but shocked an Irish immigrant (despite certain cultural stereotypes which might lead one to believe it would be the reverse). The same immigrant noted that the Irish ignore rules that are stupid while the British are more rule abiding.

Americans fall somewhere in the middle between these two extremes, abiding by rules yet likely to speak out when encountering a rule considered to go against values such as tolerance or fairness that are central to American culture. A British person may be less likely to speak out. Willingness to go against perceived authority or to speak out is an aspect of an individual’s communication style. It should be noted that this can also be a result of personality style apart from culture. However, a person’s culture might reinforce their inborn personality traits.


Stereotypes are never helpful and make things worse during a conflict. #Diversity #Communication
Click To Tweet


Strangers in a Strange Land

When cultural communication styles clash, it is most likely to be between two members of completely separate cultures. Due to a complex history of immigration, there are multiple ethnic groups in the United States. The majority of these immigrants are from Hispanic countries, Mexico in particular, and China. Both of these cultures favor communication styles that are different from the standard American communication style and are liable to cause misunderstandings.

Effective Communication HispanicThe Hispanic communication style has a tendency towards what might be perceived as friendly and warm, which is also what many Europeans say about Americans. One difference that could lead to conflict is the emphasis Hispanic culture put on respectful titles. For example, a teacher once became offended when her Hispanic students would not call her by her first name preferring to refer to her as “teacher.” To the Hispanic students, this was a gesture of respect. The American teacher saw it as unwillingness to accept American cultural norms and possibly a sign of unfriendliness.

Hispanics also have a different nonverbal communication style in that they are more physically affectionate. Like many cultures with Mediterranean roots, Hispanics will stand close to someone when speaking with them. This might make Americans uncomfortable as Americans will stand more at a distance during a conversation. Hispanics will also speak in a more animated and emotional way, another part of their communication style which might make Americans uncomfortable.

From a different perspective, Americans’ tendency to stand at arms length during a conversation and express less emotion is just as likely to make Hispanics uncomfortable. Another difference in body language that could cause friction between Americans and Hispanics is the way in which eye contact is perceived. Hispanics will avoid looking someone in authority in the eyes as this could be seen as disrespectful. Among Americans, eye contact is seen as a sign of trust. When working with Hispanic employees, keep these differences in body language in mind. Body language varies by culture and is just as important as verbal cues.

Effective Communication ChineseChinese culture is very different from both Hispanics and Americans. The Chinese put more emphasis on maintaining harmony within a group, rather than the Western emphasis on the individual. One thing Westerners may find frustrating is the unwillingness in Chinese culture to say no directly. To say no directly in Chinese culture may be considered both insulting and cause a person to lose face. To remedy this, the Chinese may nod along to what someone is saying while using cues to say no. Naturally, these cues would be understood by fellow Chinese individuals or members of other Asian cultures. By no means are Chinese individuals being dishonest by this subtlety. Indeed, honesty is highly valued by the Chinese.

It is when Westerners and the Chinese communicate that misunderstandings deriving from this custom may arise. The Chinese say no indirectly by using vague words like “possibly”, “maybe” or “perhaps.” These words are a sign that the person you are speaking with is trying to say no without coming out with it. The Chinese may also use words that would imply assent to a Westerner such as “sure” or “ok” which imply that the speaker is saying no. Other ways in which the Chinese say no is by putting things off, making excuses or even telling a white lie. The Chinese consider it better to tell a lie than to hurt someone’s feelings by directly refusing someone. By understanding these cultural cues, misunderstandings and hurt feelings can be mitigated or eliminated.

Universal Values

Effective Communication Universal Cultural ValuesDespite the differences between cultures, there are universal values. Anthropologists have determined that the values all cultures share are the search for truth and justice, self-respect balanced with humility and respect for others. These are values that everyone seeks to practice. In addition, people are unique individuals not just results of their culture. Effective communication takes all of this into account.

Conclusion

Certainly culture plays a role in a person’s behavior, but it is only a single facet. Through pursuing listening, empathy and the universal values of respect and kindness, effective communication is possible. With these tips, you can make it work with people from many diverse backgrounds.

****************************

Mobile Apps for Charity (MAFC) helps select nonprofits and charities with their fundraising and creates native mobile applications for them. We help small businesses generate leads and increase their community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive marketing (LinkedIn, mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/effective-communication-in-multicultural-offices/feed/ 0
How Communication Styles Affect Your Business https://mobileappsforcharity.com/communication-styles/ https://mobileappsforcharity.com/communication-styles/#respond Thu, 16 Feb 2017 14:31:04 +0000 https://mobileappsforcharity.com/?p=4469

How Communication Styles Affect Your Business

Communication is an important aspect of all areas of a person’s life. A business relies upon communication. An employer needs to clearly communicate their directions to employees. Employees need to communicate with both their employers and fellow employees. It is also necessary to communicate with customers. Each person has a different style of communication which can be a result of inborn temperament, life experiences or cultural background. Each culture has a unique communication style, which can cause friction when two people of separate cultures interact. Communication is not just verbal. There are nonverbal behavioral cues which play into communication styles. These cues also differ from culture to culture and even from region to region within the same culture. The most common communication styles are aggressive, assertive, passive-aggressive, manipulative and submissive.


Assertive communicators make effective leaders. #Business
Click To Tweet


The Aggressive, Assertive and Passive-Aggressive Styles

Communication Styles-AggressiveThe aggressive communication style is loud and dominating. Things have to be done the way the aggressive communicator wants them to be and they rarely listen to others. They are often described as being frightening or hostile. This is not the sort of individual anyone would want to work with!

The assertive communication style is confident without being domineering. An assertive communicator respects the rights of others, but at the same time recognizes that they also have value. They express their needs clearly, without resorting to such tactics as manipulation or aggressive displays. This is the healthiest and most effective communication style. Assertive communicators make effective leaders.

Communication-Styles-AssertiveThe passive-aggressive communication style is on the opposite end from the aggressive communication style. The passive-aggressive communicator is spiteful, while outwardly passive. They are just as harmful as the aggressive communicator, but in a different way. Rather than being outwardly aggressive, the passive-aggressive communicator will more subtly undermine their real or perceived opponents. They may accomplish this through gossip, sulking or sarcasm.

The Manipulative and Submissive Styles

The manipulative communication style is one in which the communicator controls others in ways in which the other person is not aware. They are cunning and experts in mind games. They use communication as a way of making others do what they want. This individual may be a sociopath or have some other personality disorder. Like the aggressive communicator, you do not want to work with this individual!

Communication Styles-SubmissiveThe submissive communicator is the exact opposite of the aggressive communicator. They do not value their own needs and do not communicate their needs. They are apologetic, refuse to accept compliments and yield easily to the needs of others. They feel like a victim and that they have no power in their lives.

Communication Styles at Work

The healthiest communication style is the assertive style, but most people fall somewhere in the middle of these styles or use different styles for different situations. How can you encourage your employees to be more assertive? It depends on the type of employees you have. If you have a very submissive or passive-aggressive employee, you need to encourage them to express their feeling and needs. You can do this by asking for their feedback. This lets them know that their opinions are valued and they do not need to be afraid to express themselves. When the submissive or passive-aggressive communicator does speak up in a way that is both clear and healthy they should be given reinforcement. Simply thanking them for sharing could be enough.


Everyone has a unique communication style. What’s yours? #Communication #Business
Click To Tweet


The aggressive and manipulative communicators are more difficult to work with, but it is not impossible. It is key to establish boundaries with these individuals. With aggressive employees, remember to stay in control and calm. If you become angry, it will only serve to make the aggressive employee angrier. This will only escalate the situation. However, you should not avoid conflict. When conflict becomes inevitable you should remain calm, but also be firm. If you remain calm, it is likely that they will eventually calm down as well because their will be no metaphorical fuel for their fire.

The most difficult communicator to work with is the manipulative communicator. While it is difficult to work with this individual, that does not make it impossible. The major thing to look out for when dealing with this communicator is the mind games they will try to play. Once you are aware of these mind games, it is easier to deal with the manipulative communicator. A manipulator will make themselves out to be the victim. They may make you feel guilty. There are multiple ways to deal with this individual. First, you can remove yourself from a conversation with this person if it is possible. This will give you time to think of a way to deal with them.

The manipulator works by playing with your emotions. The more emotional you are, the more clouded your judgment becomes. The manipulator will take advantage of this. When your mind is calm, you will be more able to see through this individual’s manipulations. Be as direct as possible and call them out when they are trying to manipulate you. You can tell them to speak to you directly. As with the aggressive communicator, you have to set up boundaries with this individual.

One might wonder why they would want certain communicators around. The aggressive, passive-aggressive and manipulative communicators are particularly problematic. However, they do have positive qualities. The aggressive communicator has a great deal of energy which can be channeled in a productive direction. The passive-aggressive and manipulative communicators are characterized by cunning which takes intelligence. This can also be channeled in a productive direction.

Conclusion

Everyone has a unique communication style which can have both benefits and drawbacks. Generally, a person’s communication style has helped them throughout their life. It can be difficult to change. Many people can change their communication styles if they are put in the right situation. In a small business, nonprofit, or other organization a person will encounter different personality types and communication styles. Through understanding the communication styles of others, and how to work with them, your organization can improve its morale and productivity.

****************************

Mobile Apps for Charity (MAFC) helps select nonprofits and charities with their fundraising and creates native mobile applications for them. We help small businesses generate leads and increase their community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive marketing (LinkedIn, mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/communication-styles/feed/ 0
Attracting Customers for businesses and nonprofits https://mobileappsforcharity.com/attracting-customers-for-businesses-and-nonprofits/ https://mobileappsforcharity.com/attracting-customers-for-businesses-and-nonprofits/#respond Tue, 07 Feb 2017 14:16:56 +0000 https://mobileappsforcharity.com/?p=4340

As a nonprofit, do you still need to be attracting customers to your website?

Since the beginning of the digital age, the internet has become increasingly important to businesses – especially when it comes to attracting customers. If you are a nonprofit does this apply? Absolutely! But who is your customer? Certainly donors and in today’s world it goes much farther than this. Today’s “customer” is tomorrow’s donor, volunteer and board member.

Image One-Attracting Customers

This trend began with websites like Amazon and Ebay, which sell products online. Now, all companies, businesses and nonprofits have websites. From large, international organizations to those that are small and local it is crucial to be “seen”. It is important that you have a presence online through your own websites – but also social media websites. With the internet, a business can reach consumers from all over the world. The internet is also useful for marketing a company’s products or services. However, not all web sites are created equal. A good website has a number of qualities that help it to stand out and attract customers.


Today's #nonprofit 'customer' is tomorrow's donor, volunteer & board member!
Click To Tweet


Search Engine Optimization

Search engine optimization (SEO) is a way to make your website more visible and accessible to visitors as well as attracting customers to your website. The internet is filled with countless pages. Search engines go through each of these pages nearly instantaneously seeking the requested information. In order to find the information, the search engine goes according to two factors. According to Moz, these factors are relevance and popularity. To give one example of a popular search engine’s ranking factor, Google ranks keywords appearing in the domain name, keywords appearing as the first word in the domain name, domain registration length and a keyword appearing in the sudomain name.

Image Two-Attracting CustomersThere are other factors, but these are the top four. Three of these factors involve keywords. The use of keywords is very important in search engine optimization and attracts customers to your website. A keyword should be specific for the purpose of attracting customers to your website. Keywords should also have a level of diversity. If you are using the same keywords as your competitor it will prevent you from standing out.


Do #nonprofits need to attract customers to their website? Absolutely! #millennial
Click To Tweet


Organizing Your Website

Now that you have attracted visitors to your website, you want to make sure that your visitors have an easy time navigating your site and are able to easily locate what they are looking for. Do not underestimate such factors as a pleasing design and layout. While most websites go for grey or black letters on a white background, you might also choose to use a grey or black background with white letters as some individuals find this easier to read. The font you choose should be easily readable. Times New Roman is the standard form. Futura, Apercu and Proxima Nova are also popular. A good layout and design makes your website both professional and easy to navigate.

You should also consider the use of graphics when setting up your website. Your logo is a big factor in making your organization easily recognizable. Don’t skimp here! Images related to your product can also attract visitors. There is a saying that a picture speaks a thousand words. In general, articles that have pictures have substantially more views than those that don’t. This is because images are processed more rapidly than words and can draw in the visitor’s attention quickly. There is also strength in simplicity. A good layout for a website should be free of clutter and the visitor should be able to quickly find what they are looking for.

Bringing It All Together

The task of creating a website can seem overwhelming at first. There are millions of websites. The challenge is making your website stand out. By learning how to use keywords to attract visitors to your site and how to create a layout that will give visitors a satisfying experience you can help your business develop, grow and thrive.

****************************

Mobile Apps for Charity (MAFC) helps select nonprofits and charities with their fundraising and creates native mobile applications for them. We help small businesses generate leads and increase their community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive marketing (LinkedIn, mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to work with? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/attracting-customers-for-businesses-and-nonprofits/feed/ 0
Today’s Socially Conscious Consumers https://mobileappsforcharity.com/todays-socially-conscious-consumers/ https://mobileappsforcharity.com/todays-socially-conscious-consumers/#respond Thu, 26 Jan 2017 18:58:22 +0000 https://mobileappsforcharity.com/?p=4182

Today’s Socially Conscious Consumers

Studies show that increasing numbers of consumers are taking social issues into account when choosing the businesses they frequent. According to a report from GT Nexus, many consumers would even pay more to buy goods from socially conscious businesses. Fifty-two percent said they would pay more for food and drink produced by sustainable means, forty-five percent would pay more for footwear produced by sustainable means and forty-four percent would pay more for pharmaceuticals produced by ethically sustainable means. Millennials are even more interested in sustainable and socially conscious business practices. In 2014, seventy-two percent of Millennials stated that they would pay more to buy products from socially conscious companies. Clearly, issues of social responsibility as well as environmental sustainability are important to the rising generation of consumers.

This should raise questions for businesses. For example:

  • What does it mean to be a socially responsible business?
  • How can a business balance growth with sustainability?
  • How can a business meaningfully contribute to positive social change?

When it comes to social issues, there are a few main ones that consumers particularly care about. These are animal rights and the humane treatment of animals in the food processing industry, labor rights and environmental sustainability.

Animal Rights

Socially Conscious - inside image -2Many consumers have concerns about the treatment of animals in the food processing industry. On several factory farms, cruelty and abuse to animals are common. Some consumers have embraced vegetarianism due to their concerns over animal welfare. However, it is not necessary to be vegetarian in order to be socially responsible. One socially responsible business practice companies wishing to embrace social responsibility may consider is the practice of raising animals free range. Free range animals are not kept in cages all day and are allowed to engage in natural behaviors. The sale of eggs produced by free range chickens has been rising according to a report by The Guardian newspaper. Consumers have become increasingly sensitive to the issue of animal welfare and this is reflected in their purchasing.


Consumer purchasers are increasingly sensitive to issues of #AnimalRights. #SmallBiz
Click To Tweet


Labor Rights

Another socially responsible business practice companies might consider is fair labor practices. Treating employees fairly is a practice that can directly impact a business. Not only is it morally right, it also creates happier employers. A business that pays its workers fairly, treats them well, and ensures a safe working environment is a business that will naturally attract people to come and work for them. In addition, the employees will want to continue to work for them.

Socially Conscious - inside image - 3Consumers have also become more aware of fair labor practices, particularly since several well-publicized disasters in factories that did not ensure the safety of their workers. Consumers do not feel comfortable supporting these businesses. The New York Times reveals that customers in fact paid more for products produced by companies with fair labor practices. Businesses that employ fair labor practices have a competitive advantage over companies that do not and this competitive advantage will increase as consumers become more aware of labor issues.

Environmental Issues

Over the last several years, people have become increasingly concerned about environmental issues. Preserving our resources for future generations is another business practice socially responsible companies can address. The conservation of our resources is a particularly important issue as is preventing pollution of the air and water. This is also an issue that consumers care about. I stated earlier that many consumers would pay more for footwear produced by sustainable means.

What does it mean to be sustainable? Sustainability strives to create a balance between human needs and the environment. Nature is a self-regulating system, but over-exploitation of certain resources can cause environmental damage. For example, some logging companies have overused forests so much that it has led to deforestation. Deforestation can lead to all sorts of negative results including soil erosion and even disease as disease carrying insects are driven from their natural habitat.

Companies can contribute to preserving our environment in numerous ways. The first is through buying from suppliers that use sustainable practices, such as recycling or thinning certain trees to encourage growth. Of course, sustainability varies from industry to industry. One exciting avenue for environmental sustainability is clean coal. While coal has been associated with pollution, clean coal strips impurities from coal which helps to prevent air pollution.


Find ways to balance growth, cost, social justice & sustainability - attract consumers. #CSR
Click To Tweet


Corporate Responsibility

Socially Conscious - inside image - 1Businesses play a large role in society. They are also just as dependent upon society as society is on them. As people become increasingly aware of social and environmental issues, businesses will need to adapt to meet the values of a new generation of consumers.

By embracing corporate responsibility and finding ways to balance growth, cost, social justice and sustainability companies can attract new consumers and retain existing clients.

****************************

Mobile Apps for Charity (MAFC) helps select nonprofits and charities with their fundraising and creates native mobile applications for them. We help small businesses increase their community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to work with? Click here!

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/todays-socially-conscious-consumers/feed/ 0
Resolve Conflict at Work https://mobileappsforcharity.com/resolve-conflict-at-work/ https://mobileappsforcharity.com/resolve-conflict-at-work/#respond Thu, 05 Jan 2017 20:50:42 +0000 https://mobileappsforcharity.com/?p=4077

How to Resolve Conflict at Work

As is true anywhere in life, conflicts with others are bound to occur at work. Conflicts at work fall into three categories. The first category is conflict between two or more employees. The second category is conflict between labor and management. The third category is conflict between employees and customers. While every situation is different, there are strategies for resolving each one of these conflicts to the mutual satisfaction of all parties involved.

resolve conflict inside - 1A conflict at work may be work-related, such as when two individuals disagree on how a task should be done, or it may be personal. Personal conflicts are the most difficult to resolve and are often the most destructive. In some cases, one individual is the source of the conflict. In these situations, the solution may be reassigning the offending individual. Fortunately, there are alternatives that prevent a conflict from going that far.

There are strategies to use when you resolve conflict at work regardless of whom the conflict is between or the reasons behind the conflict.


There are strategies to use when you resolve conflict at work. #SmallBiz #Company
Click To Tweet


Strategies for Resolving Conflicts

The first strategy is mutual respect. The second strategy is remaining calm and approaching the conflict without getting upset or being purely guided by emotion, particularly anger. Having a cooling off period is an excellent strategy to ensure a clearer perspective once you return to the issues of the conflict. The third strategy is listening. Allow all parties to share their perspectives. Keep an open mind and be aware of options that may satisfy all parties. The fourth strategy is to not make personal attacks against others. Personal attacks are not helpful to resolving a conflict and, in fact, make the conflict worse. The fifth strategy is to not assign blame. Assigning blame is not helpful. Focus on solving the problem rather than looking for blame or making accusations. Solving the problem is what matters. Above all, do not make the argument personal. A third party neutral mediator is a good way to get a different perspective on a conflict.


To resolve conflict: Keep an open mind. Be aware of options to satisfy all parties. #SmallBiz
Click To Tweet


Conflict between Employees

Let’s say that there is a conflict between John and Bob. John and Bob are working together on a project. John feels that Bob is not doing his fair share of the work. Bob feels that John is overbearing and controlling. John and Bob decide to ask Tom to mediate the dispute. Tom patiently listens to both sides and intervenes when John and Bob begin insulting each other. Tom looks at the project and decides that they should divide the work between them in such a way that both John and Bob are doing their fair share of the work. If the conflict persists, they can be assigned to separate teams.

Conflict between Labor and Management

resolve conflict inside - 2There may be a conflict between labor and management. Shelly, a manager, asks Diana, her employee, to work overtime on a weekend. Diana feels that she does not get paid enough to do work on the weekend. Although Diana has worked for Shelly for years, she has not been promoted while other employees have. Shelly listens to Diana’s concerns and realizes that Diana has a justified grievance. Diana agrees to work on the weekend for time-and-a-half pay and a pay raise.

Conflict between A Customer and an Employee

There may also be conflict between a customer and employee. Let’s say Danny, an employee at a retail store, is working on stocking shelves. His manager, Patrick, has complained that he is too slow at completing assigned tasks. A customer, Seamus, comes to Danny asking his help finding an item. Danny tells Seamus that he can’t help him because he has to finish stocking the shelves. Seamus becomes angry because he feels he’s been treated rudely. Danny calmly explains to Seamus that while he is too busy, his colleague Ryan is not. Ryan agrees to help the customer. This resolves the conflict so that everyone’s needs are met. Danny can finish his assignment, Seamus receives assistance finding the item and Ryan has a task to do.

Through listening, being attentive to other’s needs and mutually respectful dialogue conflicts can be peacefully resolved.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/resolve-conflict-at-work/feed/ 0
Reducing Stress through Positive Thinking https://mobileappsforcharity.com/reducing-stress-through-positive-thinking/ https://mobileappsforcharity.com/reducing-stress-through-positive-thinking/#respond Thu, 15 Dec 2016 17:48:28 +0000 https://mobileappsforcharity.com/?p=3940

Reducing Stress Through Positive Thinking

Positive thinking is a powerful tool. It can be used by anyone to ease stress and build confidence. It is valuable to know this both in business and in your personal life. When an individual is stressed out it can be difficult for that individual to think clearly. This can be made worse when stress affects a person’s sleep habits.

According to an article in WebMD, stress can cause headaches, upset stomach, elevated blood pressure, and chest pains. Careers and relationships with family and friends can also be harmed by too much stress. Your very business might be in jeopardy with uncontrolled stress.


One major cause of stress is a negative view of the world. #SuccessInLife #millennial
Click To Tweet


Building Confidence

One major cause of stress is a negative view of the world or a negative view of one’s capabilities. In my own case, I have often struggled with a negative sense of self due to being bullied in school. This bullying made me have low self-esteem. Because of this, I felt a great deal of stress whenever I had to complete a project for school or any other task. I felt like I couldn’t do it so I had trouble doing it. When I began to build my confidence through positive thinking, as well as through martial arts training, I found that tasks I had once found difficult became much easier.

Positive thinking - 1For example, I used to struggle with math because of a learning disability. My learning disability affected my confidence. In the last math class I took I approached it with a positive attitude and ended up making an A. Through positive thinking I was able to lower my stress levels and accomplish something I had once believed to be impossible.

There are several ways to build up one’s confidence. I have mentioned that I come from a martial arts background. Through martial arts, one can build up their health, strength, and develop a sense of power. A sense of power builds up one’s confidence in their abilities. This is not just true for martial arts. Exercising and living a healthy lifestyle can do a lot to build confidence and make it easier to think positively.


Exercising and living a #HealthyLifestyle can make it easier to think positively. #Confidence
Click To Tweet


Affirmations

Another way to build positive thinking is through affirmations. Affirmations help a person to think more positively. Good affirmations include, “My ability to conquer my challenges is limitless; my potential to succeed is infinite,” “my business is growing, expanding, and thriving” and “I am courageous and I stand up for myself.” Dr. Carmen Harra in the Huffington Post gives a list of these affirmations.Positive Thinking - 2

Visualization

Visualization is another excellent positive thinking technique. By visualizing accomplishing a goal, a person can develop the confidence needed to reach that goal. For example, let’s say a person is looking for a job. A person could visualize going to work and receiving a paycheck. This is a great motivational technique and builds confidence.

What can we conclude about positive thinking?

Affirmations, exercise, and visualization are great techniques to build positive thinking. In turn, positive thinking can reduce stress. This will make a person more productive, more successful, and happier. And guess what? All of this positive thinking will carry forward to a happier, healthier and more prosperous business.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Charles

Charles Alexander Neal is a graduate of Southern New Hampshire’s creative writing program. He is a novelist, short story writer and locally produced playwright. He also plays the flute and performed with the Cape Fear Community College orchestra.

]]>
https://mobileappsforcharity.com/reducing-stress-through-positive-thinking/feed/ 0
6 SEO Strategies for 2017 https://mobileappsforcharity.com/seo-strategies/ https://mobileappsforcharity.com/seo-strategies/#comments Thu, 08 Dec 2016 20:58:13 +0000 https://mobileappsforcharity.com/?p=3608

The significance of SEO Strategies in the digital age

Introduction

Top media outlets use SEO strategies to make their content rank high on search engine results. Search Engine Optimization (SEO) is the best way to maximize the number of viewers your website’s blogs, articles and service pages receive for people in the business, marketing, digital advertising and journalism fields. In the 21st century digital age, utilizing the most up to date and effective SEO strategies are essential marketing skills that will help your business flourish.

The Importance of Headers

This blog is organized into divided sections with headers to give the reader the option to read certain sections they find interesting. In addition to being a great organizational technique, headers are great for SEO. You’ll want to use the HTML Meta tags H1, H2 and H3 in your articles. The H1 tag will be used for your titles. The H2 tag will be used for the next header and the H3 tag should be used for each subsequent header. This will make your articles look neat and organized, creating the potential to bring in tons of viewers to your website.


Long form content is better for SEO than short form content. #SmallBiz #entrepreneur
Click To Tweet


Long form is more Appealing

Believe it or not, long form content is actually better for SEO than short form content. Many people actually prefer to read long form content, especially when they are reading something they find interesting. Long form content also ranks better on Google. Brian Dean and a team of data partners did a study wherein they analyzed a million Google results to see which variables are most important for SEO in 2016. They found that the average article on the first page of Google’s search results contained 1,890 words. A study by BuzzSumo also found that long form content gets more shares on social media.SEO Strategies image

A Picture is Worth a Thousand Words.

When people search for content in search engines, they are also searching in the image results as well as web results. High quality images with titles and captions that contain relevant keywords rank high on search engines. Adding pictures to your content will drive tons of traffic to your site.


Take note: 62% of all #Google searches were videos. #SmallBusiness
Click To Tweet


Add Videos

Videos are a great way to keep your audience engaged in your content and will dramatically improve your Google rankings. A Marketing Land report (referenced here) that 62% of all Google searches were videos. This trend is likely to continue as video links receive higher rankings and click rates than ordinary text.

Produce Relevant Content

Make sure every new post is fresh. You want to stay up to date on trends and current events to keep content relevant. Everyone will want to come to your site if you’re posting about the most recent event or if your content is marketing the most up to date product or service.

Conclusion

Utilizing the most effective and up to date SEO strategies in your content is essential for growing your audience. If you consistently produce the highest quality content to the best of your ability, you’ll drive tons of traffic to your website in no time!

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Mike

Michael Schwartz is a writer who loves expressing his content through online media. He has written for various media outlets such as New Brunswick Today and The Rutgers Review. He is a recent Rutgers University graduate with a Bachelors degree in Communication. In the summer of 2016, Mike was a content marketing intern for Today’s Business, an Internet marketing agency. As an intern, he wrote copy in the form of blogs and service pages, utilizing Search Engine Optimization strategies for various clients to promote their products and services. Mike is a musician who loves to sing, play guitar and write his own music. He also loves to perform live at various open mic nights in New Jersey.

]]>
https://mobileappsforcharity.com/seo-strategies/feed/ 8
How to foster teamwork in a small business https://mobileappsforcharity.com/foster-teamwork/ https://mobileappsforcharity.com/foster-teamwork/#respond Thu, 17 Nov 2016 15:28:19 +0000 https://mobileappsforcharity.com/?p=3517

How to Foster Teamwork in a Small Business.

Being on a Division I lacrosse team for four years teaches a person invaluable lessons in time management, organization, and work ethic. It provides experiences and opportunities that many people are never exposed to. Above all else it teaches you how a team works, what makes it function on a day-to-day basis. It teaches you how different personality dynamics have the ability to work toward a common goal.

Being the captain of that team provides yet another level of exposure to team dynamics. Conflict-resolution becomes a priority and it becomes your job to make sure that no one has lost site of the team’s goal in pursuit of his or her own individual goals. Sometimes there is a team member that has to be knocked down a peg. Sometimes there is a team member that needs to be lifted up. And, sometimes in order to keep everyone on board you simply have to make sure they are enjoying themselves.

foster teamwork inside 2On Fridays in the fall my team would break up into small teams and compete in games other than lacrosse (i.e. kickball, dodge ball, steal the flag, etc.). This allowed us to stay competitive and continue to foster teamwork but also let loose. I thought when I hung up my cleats I would never be a part of a team again, but I was wrong. Teams in the workplace are similar to teams on the field. Everyone’s jobs are interrelated and just like on the lacrosse field, a team can lose if anyone is not doing their job.


Any team will lose if everyone isn't doing their job #SmallBusiness
Click To Tweet


A huge focus in large corporations is teamwork. Often they are able to hire outside consultants that can foster teamwork and ensure that their problem-solving abilities are up to par. However, small businesses do not often have this luxury. Some people make the mistake of believing that teamwork is easier to foster in a small setting, and that it does not need much work to maintain.

Big businesses and small businesses face different challenges in regards to teamwork, but challenges exist in both settings nonetheless. For instance, personal conflicts in small businesses may seem exponentially bigger and can loom over everyone. Small teams also rely closely on the work that each person does, more so than a big business would. People spend a lot of time in the office or at their job so it is important that they feel comfortable and motivated. It is managers and small business owner’s jobs to foster teamwork by leveraging the intimacy that comes with the small setting.

Provide Clarity

foster teamwork inside 1It is not uncommon for people to have different views on what the company’s ultimate goal may actually be. It is imperative that it is not only clearly stated at the start, but that it is reiterated consistently so that no one loses sight of the goal. Once clarity is provided it is easier to start the process of having the team members’ buy-in to the process.

Providing clarity also includes having team members understand what their expectations and directions are. They also must understand how their performance and their team’s performance will be evaluated. This direction comes in the form of feedback, which should be given directly to employees. By providing clarity to all the aspects of one’s role and responsibilities the team members will also start to understand how they are providing value to the team.


Providing clarity to team members roles will show them how they're providing value. #teamwork
Click To Tweet


Problem Management Processes Established Prior to Conflicts

Regardless of the size of the business disagreements are bound to happen. This means that disruptions will occur. Though the level of disruption that the team experiences depends on the style of management that is used to handle the disagreement. Above all else, members should not be penalized for disagreeing in a constructive manner. Disagreements and debates about how to solve a problem often leads to innovation and creativity. Team members must feel like open communication in their work environment is acceptable. Fostering teamwork in an environment that includes everyone to work toward a mutual resolution will empower them to work together to make decisions in the future as well.

Reward Everyone Equally for Team/Group Success

foster teamwork winner imageThe reward at the end of a lacrosse game is the win. The reward for everyone working on a project or toward a goal at work should also be the same. There may be individual rewards or incentives along the way, but if the team is successful then everyone’s reward should be the same. The converse is also true. Employees must feel like they have authority over the project they are working on. Not only will their morale be improved but they will also feel more passionate about the work they are doing. Giving extra responsibilities to team members can also help them feel like their work is more rewarding.

Teamwork Activities

Similar to our Friday’s during off-season when we let loose to enjoy a game of kickball, teamwork activities in the workplace can achieve the same results. They are not completely pointless in terms of working towards a bigger picture. They foster problem-solving skills, allow team members to be more comfortable around each other, and bring out a competitive side of people. There are hundreds of activities on the Internet, a few include:

  • Puzzles: Each group gets a 100-piece puzzle and has 10 minutes to complete it; if a team finishes before the time is up they are the automatic winners. This forces employees to strategize and find common ground to complete the task at hand. At the end of the activity you can talk about each teams strategy and what they would do differently the next time.
  • Back-to-Back Drawing: One person gets an image and the other gets a blank notepad and a pen. The individual with the image describes it without explicitly saying what it is for the other to draw in a given amount of time. All groups compare their drawings at the end and management picks a winner.
  • Marshmallow/Spaghetti Tower: Each group will need 20 sticks of spaghetti, a roll of masking tape, a yard of string, and 1 marshmallow. The goal is to build the tallest tower in a given amount of time. The marshmallow has to be on the top and it must be able to stand-alone for a minimum of five seconds. For an excellent discussion on this, please view this TED talk.

Foster Diversity and Adaptability

All members bring diverse thoughts, experiences, and skills to the team. These should all be characteristics that are encouraged and rewarded through incentives when problem-solving to accomplish as task. Management must be open to new ways of thinking and out of the ordinary suggestions. Sometimes these ideas could manifest as new solutions to old problems. Adaptability also includes not being rigid in terms of who is accomplishing what task. In certain situations one person may see a solution more clearly than another even if it means they have to cross the line of what their normal responsibilities include. The overall completion of the goal is what matters and this may even foster teamwork in a new, unusual way.


Managers must encourage diversity & ensure they are adaptable in their approaches #SmallBiz
Click To Tweet


Small business owners work on various teams everyday whether it’s with their employees, clients, vendors, or suppliers. It is easy to get lost in trying to do individual tasks at hand when you own a business. However, there is always the opportunity to interact and communicate with team members more. Whether it’s on a field or in a conference room, when working toward a common goal everyone wins together and loses together. It is the leaders main responsibility to foster teamwork to ensure the team is winning much more often than it is failing.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/foster-teamwork/feed/ 0
Finding Creativity and Innovation as a Small Business Owner https://mobileappsforcharity.com/creativity-and-innovation/ https://mobileappsforcharity.com/creativity-and-innovation/#respond Thu, 20 Oct 2016 16:59:16 +0000 https://mobileappsforcharity.com/?p=3246

Finding Creativity and Innovation as a Small Business Owner

Creativity is one of the defining characteristics of a successful business owner or entrepreneur. It is the attribute that could set one business apart from another or even provide a leg up on the competition. But, over time creativity can fizzle out. Finding inspiration seems to become more difficult when you turn a hobby into a job. This creates the ultimate catch twenty-two! You need creativity and innovation to be successful, but the pressure to be creative may in turn hinder your creativity. So what should you do?


Is finding #creative inspiration more difficult when you turn a hobby into a job? #SmallBiz
Click To Tweet


Here are some tips for business owners, entrepreneurs, and anyone that feels they need to jumpstart their professional creativity and innovation.

Learn something new, for fun!

Creativity and innovation - inside image 2

Learning new trades comes with the job for a small business owner. Chances are you don’t have the means to hire someone for each niche within your business. The burden falls on you to learn everything you can about new things like social media, photography, marketing or even SEO. However, it’s important that you also give yourself the chance to learn something new for the sole purpose of enjoyment. Try taking a cooking class, learn how to paint, or try a new photo editing software. There are countless new skills to learn and it’s important to make time for you to grow as a person. It’s never too late to find a new hobby! If this interests you, Skillshare is a great place to start.

Start a journal

To some, this may sound corny, but it works. Writing in a journal allows you to take the time to release all of the thoughts and worries you have that are building up in your head. The process of writing and actively thinking about your day and what you accomplished, what you need to do, and what your goals are tends to be therapeutic as well as a great organizational tool. Being a small business owner can be overwhelming. It takes someone that is great at multitasking, but even the best ‘multitasker’ can get overwhelmed with all of the thoughts trapped in their head. Starting a journal is a great outlet and it frees up cognitive space that will allow you to tap into your creativity and innovation.

Travel

Even if it’s just a weekend getaway to the next town over, don’t get stuck in your self made bubble! Seeing how other people do things may spark something creative in you. It is easy to make excuses, to say you’re too busy or when you finally have a day off that you’re too tired and you just want to relax. It’s important to feed your soul! Traveling and exploring have that affect on many people. You never know where your next source of inspiration may be. I can almost guarantee that it’s out there! From a small town to a big city there is inspiration everywhere, and it usually comes in the most unlikely forms. Creativity and innovation don’t just happen on a daily basis, they are things that must be tapped into and inspired. You must be looking for it to find it.

Creativity and innovation - image 1

Go outside of your niche

This one goes hand-in-hand with travel, but is worth the emphasis. If you’re only looking for inspiration within your particular industry you will likely start to look like a copy of every other option out there to the consumer. It is important to tap into your creative side by going outside of your comfort zone. For some people this could mean going to a park or looking in a magazine. Others find inspiration at a favorite restaurant or hole-in-the-wall café. Need a jumpstart? Check out Guy Fieri’s site for his hit show “Diner’s Drive-Ins’, Dives”. You have to find what works for you, explore your options and don’t stop looking until you find it!


Only looking for #inspiration within your industry can lead to every #business looking the same!
Click To Tweet


Be social

This one may be the most obvious. Getting out and talking to people is important for every aspect of a small business. It allows business owners to form relationships within their community and industry. It can also spark creativity and innovation. It is easy to get stuck in our own way of thinking about our business and its specific problems. Sometimes the simplest conversation can enlighten you in a way you may never have realized on your own. It is important to talk to people inside and outside of your particular industry. If you cannot physically get out and talk to people as much as you would like, social media is a great supplement!


Take the time to do what makes your soul happy. #Inspiration #Creativity #SmallBusiness
Click To Tweet


Creativity and innovation are important for every business owner or entrepreneur, but they are not always two characteristics that are easy to stumble upon. It may take some work to find your next source of inspiration. It also may take you just finding something you enjoy and spending a couple hours a week not thinking about your business.

Our suggestions all require time. For many small business owners time is a commodity that is not easily given up, especially for something as abstract as personal growth. But these things are all important, not only for inspiring creativity and innovation, but also for your mental, physical, and emotional well-being. Get started with at least one of these today and let us know how it helps.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/creativity-and-innovation/feed/ 0
Are you on of the Unemployable Millennials https://mobileappsforcharity.com/are-you-one-of-the-unemployable-millennials/ https://mobileappsforcharity.com/are-you-one-of-the-unemployable-millennials/#comments Thu, 13 Oct 2016 14:54:32 +0000 https://mobileappsforcharity.com/?p=3160

Are graduates to blame for being “unemployable millennials”?

I was part of a graduating class of about 12,000 students. Many of us were eager to get out and start contributing to the world. We were ready to start our next journey and showcase the skills we gained in college. Most of us did not realize how difficult it would be to pin down our first jobs. Many people we turned to for advice told us that once we had our degrees we would be able to do whatever we wanted. We heard we would be able to move from job to job until we found what best suited us. But no one told us just how difficult it would be to get our foot in the door.

Unemployable Millennials microscopeI have had some friends lucky enough to get jobs in big fancy corporations. I have had friends who decided to start their own business and see how far they could take it. Other friends have settled for the first job that came their way out of fear that nothing else would come. Some are working for one of the many startups popping up all over major cities. Though, a large part of my graduating class is either unemployed or underemployed. Are they to blame for being unemployable millennials?

I have read many articles that lump large groups of people together. They try to provide vast explanations for large discrepancies. Labeling us as unemployable millennials is the easiest way to account for this epidemic. The truth is, nothing is as easy as it seems. A recent article written by Alistair Cox wrote, “Research in the US found that while 87% of recent graduates feel well prepared to hit the ground running in their new job, only half of hiring managers agreed.”


Are #millennials really unemployable? If so, who's to blame? #business #company
Click To Tweet


That same article attributed this statistic to the fact that few graduates have the technical and vocational skills needed to start out in a field. They also claim that hiring managers report that recent graduates lack critical thinking, communication, and leadership skills.

I resent these accusations. Making broad generalizations about an entire demographic of people is impossible and even irresponsible. While the millennial generation does have a specific set of skills (or maybe lack thereof) it is impractical to lump them all into the category of “unemployable millennials”. These articles create self-fulfilling prophesies upon which millennials feel the need to act out. Or, they create biases in the minds of hiring managers before the millennial even walks into an interview.


Many #HiringManagers have biases before the #millennial walks into an interview. #business
Click To Tweet


Older generations claim that the lack of skills millennials have are due to the increase in formal education. The belief is that higher education is teaching us to be book smart but inexperienced. It is interesting that people are so eager to criticize millennials. They are even willing to go so far as to put down receiving an education.

In my eyes the disservice occurs with the employers who value experience over education. After all, it is expensive to teach, train, and mentor. That’s why when millennial’s are looking for a job, they are confused when potential employers are looking for a 22 year old with 4+ years of experience for an entry-level job. When they do not fit these criteria they are immediately labeled unemployable millennials.


Do entry level jobs require an unrealistic amount of experience for recent grads? #Millennials
Click To Tweet


Not all organizations share this mentality. Many of the most innovative, global companies see the value in adding millennials to their workforce. They offer incentives and perks, to acquire and retain this specific demographic. We have shared this info in a previous blog post.

Many companies, big and small, have also implemented what they call “reverse mentoring” programs. This is when executives employ interns or young employees within their organization to spend time with. They mentor both in and out of the business setting. The younger employees mentor the executives on everything from social media and trends to the newest technologies. The companies that use this strategy understand the benefits of hardworking millennial employees.

A millennial that was willing to spend time and money on receiving an education should be valued. Though he or she may need a little extra attention at the beginning, the individual has already proven their eagerness to learn and make a difference. They’ve proven that when they value something they are willing to spend the extra time and effort on perfecting it.

Millennials have put themselves in debt for the rest of their young lives because they care about themselves and their future. Millennials believe in all that they are capable of. I want to read more articles about millennial’s accomplishments, and less about broad generalizations of what millennials cannot do because of the year they were born.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/are-you-one-of-the-unemployable-millennials/feed/ 1
Understand this Millennials are the New Norm https://mobileappsforcharity.com/understand-this-millennials-are-the-new-norm/ https://mobileappsforcharity.com/understand-this-millennials-are-the-new-norm/#respond Thu, 06 Oct 2016 12:48:21 +0000 https://mobileappsforcharity.com/?p=3119

Millennials are the New Norm.

I have grown up in a world that makes accusations at me for being part of an entitled generation. A generation filled with people who have high expectations but lack a willingness to work hard. In a world where kids expect trophies just for participating, and deviating from any traditional standards equates to laziness. Why does everyone have these preconceived notions about millennials? Are we really that bad? Or is it that millennials are the new norm?


#Millennials are not trying to be blatantly disrespectful. #NewNorm
Click To Tweet


It’s true; most millennials know where their phones are at all times. They take too many selfies and Instagram their food too often. On a daily basis some millennials may communicate more virtually than face-to-face. Sending a tweet, e-mail, or text message requires almost no thought, but maintaining eye contact during a conversation has become a tedious task. Contrary to traditional and conservative opinions, millennials are the new norm. Yet, they are not trying to be blatantly disrespectful. They are not going out of their way to change society. The truth is, they are changing and adapting with a new culture.

Millennials are the New Norm - insideAmerica has always been fast, and it’s only getting faster. Efficiency is everything. Multitasking has become a norm. What used to take a week to accomplish now takes a day. Work no longer ends at 5PM when you walk out of the office doors. Millennials don’t question these new norms, because it’s all they know. They aren’t offended when their boss e-mails them in the evening because they are accustomed to the constant availability that comes with smart phones. They don’t feel overworked when they are working on two or three projects at one time because they are used to doing multiple things at once.


America has always been fast. And, it’s only getting faster. #NewNorm #BusinessGrowth
Click To Tweet


The idea of a younger generation unwilling to carry out traditions is not a new notion. Millennial’s see the value of communicating in person. They also understand that this is no longer the only means of acceptable communication. Face-to-face communication has its advantages, but there are situations when virtual communication just makes more sense. Knowing the type of communication to use in specific situations seems to be built into millennial’s hard drive. While older generations are busy deciding which tool to use to fit their communication need, millennial’s are already onto the next task.


#Millennials have grown up multitasking & embracing the newest technologies. #NewNorm #Sales
Click To Tweet


On one hand we are often we described as a lonely and disconnected generation. On the other hand we are job-hunting in a world that requires many social media accounts to even be considered. That requires experience with professional social media use. And a high technical literacy has become an attractive quality identified by potential employers.


Are #millennials set up for failure in our society? What do you think? #SmallBusiness
Click To Tweet


I’m not advocating for those that could use a lesson in manners. I don’t think cell phones should be allowed at the dinner table. I think people should watch where they’re walking instead of having their faces buried in their phones. And I think social media is having dramatic affects on younger generations’ self esteem. However, I don’t believe millennial’s receive enough praise. Millennial’s are evolving with the times, and enhancing lives around the world. They represent change, and humans are inherently resistant to change. But millennials are the new norm; it’s time to embrace everything they have to offer.

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/understand-this-millennials-are-the-new-norm/feed/ 0
Freedom of Body and Mind helps grow sales https://mobileappsforcharity.com/freedom-of-body-and-mind-helps-grow-sales/ https://mobileappsforcharity.com/freedom-of-body-and-mind-helps-grow-sales/#respond Thu, 29 Sep 2016 19:51:05 +0000 https://mobileappsforcharity.com/?p=3101

Give Your Buyer Their Freedom Back

A buyer seeking freedom of body and mind is looking for a product or service that will allow him or her to achieve personal happiness. Napoleon Hill recognizes this freedom of body and mind as a major buyer motivation. Recognizing whether or not this pertains to your potential buyer is the first step to tailoring the perfect sales pitch. This may mean something as simple as this individual needing money to achieve their financial freedom. Then, in turn achieving freedom of both body and mind. But it could also mean they need something else entirely. Be sure to interpret this buyer with care, and understand exactly what he or she needs from you.

As a small business owner or entrepreneur this is often the main motive (besides following a passion) for starting your own business. Starting your own business is often synonymous with buying a job or buying back time. Just with the added risk of leaving the safety of full time employment. However, this is only possible with adequate management skills. Without excellent management skills you may end up working in your business instead of on it. This can be disastrous if your ultimate goal is freedom of body and mind.


#SmallBusiness owners should be working on their business, not in it! #BusinessGrowth
Click To Tweet


What does it mean when I say a successful business owner spends his or her time working on their business? It may mean creating the business’ strategic marketing plan or overseeing some of the daily operations. Business owners that are too involved working within their business may be staying above water, but they will never fully succeed. Working in your business would consist of partaking in more of the day-to-day operations. Flipping the burgers instead of coming up with a new social media campaign for example. Business owners working in their business will never achieve the freedom of body and mind they desire.

freedom of body and mind - inside imaageNot all products and services lend themselves to this particular buyer. If your product does, it is your job to sell the solution that lends itself to your buyer’s particular problem. The perfect product for this buyer is something that makes their lives easier. It allows them to worry less about the daily operations and allows them to work on their business more. It should not create more work for the business owner in the long run. Your product or service should put them in a better position to achieve greater success and ultimately gain back their freedom of body and mind.


As a #salesperson, don't sell their product; rather sell your buyer’s freedom back to them!
Click To Tweet


When freedom is the ultimate motivation for any buyer, giving them back time while providing security is important. Allow business owners to work on their business. Allow them to do what they are passionate about. Allow them to watch the seed they planted grow. This buyer is passionate and desires freedom of both body and mind, so frame your product or service in a way that will give that to them!

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/freedom-of-body-and-mind-helps-grow-sales/feed/ 0
Socially Responsible Companies come in all sizes https://mobileappsforcharity.com/socially-responsible-companies-come-in-all-sizes/ https://mobileappsforcharity.com/socially-responsible-companies-come-in-all-sizes/#respond Wed, 31 Aug 2016 11:33:24 +0000 https://mobileappsforcharity.com/?p=2750

Benefits of Being a Socially Responsible Company

Corporate Social Responsibility or “CSR” has become a hot topic in the media in the past few years. Many large corporations have become socially responsible and gone out of their way to throw money at charities and non-profits to improve their brand identity. They have recognized that improving CSR is one of the fastest ways to increase sales and it has become somewhat of a competition. Yet what many small businesses don’t realize is that CSR does not have to be reserved for the big corporations. Small businesses can use the fundamental ideas of being socially responsible in the same ways that large organizations do.


#SmallBusiness can use the basics of #CSR in the same ways that large organizations do.
Click To Tweet


socially responsible peopleAccording to Better Business Journey, 88% of consumers claim to be more likely to buy from a company that supports activities that improve society. The benefits of being a socially responsible company are many. It wins new business, it retains old customers or clients, it saves money, it improves your reputation, and differentiates your company from other companies in your area.


#CSR is no longer just for big #business! It’s time your #SmallBiz reaps the rewards too!
Click To Tweet


Given all the benefits, becoming a company driven by a responsibility to the community you’re in seems like a no brainer. Yet it requires a plan, it requires action, and most importantly it requires advertising. For example, local pizza shop making a change to help the environment by switching to pizza boxes made out of recycled material. Yet it means nothing if the customers don’t know about it. Letting customers know about the efforts your business is putting in to making the community a better place is important. It’s possible you’re already taking socially responsible actions; it’s time to let those actions work in your favor.

Socially responsible handsIt is also possible, depending on the community in which you live, that the public expects basic aspects of social responsibility. If your business isn’t doing these basic recycling practices, then you risk receiving backlash. They may want to see you go above and beyond that and take on issues like energy efficiency.

Making the change to be socially responsible is mutually beneficial. Many small business owners hear the words ‘socially responsible’ and think ‘expense’ or ‘money loss’. What they don’t realize is that while they are helping their local community, they are also increasing their sales. If a small business wants to compete with big brands and chain stores it is important that they value the community they reside in. More importantly, the community they reside in must value them. By giving back to that community small businesses are able to encourage community members to take on a ‘buy local’ mentality.


Value the #community in which your #business resides and they will value you! #smallbusiness #CSR
Click To Tweet


Corporate social responsibility is no longer just for corporations. Small businesses have already started to reap the benefits that come with being socially responsible. If you’re a small business owner that hasn’t made the change then you’re doing your company a disservice. At the end of the day the rewards outweigh the effort.

We have prepared a FREE infographic to help small businesses with their Corporate Social Responsibility. You may download it by clicking here.

If you have any other suggestions we would love to hear them. Please leave us a comment below!

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

]]>
https://mobileappsforcharity.com/socially-responsible-companies-come-in-all-sizes/feed/ 0
Social Media Mistakes you can easily correct https://mobileappsforcharity.com/social-media-mistakes-you-can-easily-correct/ https://mobileappsforcharity.com/social-media-mistakes-you-can-easily-correct/#respond Fri, 19 Aug 2016 16:16:56 +0000 https://mobileappsforcharity.com/?p=2598

9 Social Media Mistakes Your Business May Be Making

I was brought up in a social media world. Though like most millennial’s, my first experience with social media looked nothing like it does today. It was clucky, unorganized and used slow dial-up Internet that was only accessible if the phone lines were free. As I have grown and evolved, so has social media. It has been a huge part of my life, especially as a Communication major for four years in college. I have discovered what works and what doesn’t work. Social media can help start revolutions around the world, or simply help jump-start a business right in your backyard.

There is so much information out there, some good and some not so good. We searched the Internet for what we thought were some of the best tips out there and consolidated them in one place for your convenience. Here are some solutions to some of the most common social media mistakes:

1. You aren’t cross promotingSocial Media Mistakes - cross promoting

Having multiple social media platforms is commonplace among businesses, small and large. But, yet if the only way your followers are finding out about your different platforms is by searching for you, you’re not making it easy enough. That’s a huge social media mistake. Make sure you utilize each of your social media platforms to promote the other one. Tell your Twitter followers to ‘like’ your business on Facebook. Have the link to your blog in the description of your Instagram account. ‘Pin’ your blog posts on Pinterest with a direct link embedded in the Pinterest image so it takes the reader right to your blog.

2. You don’t have a social media strategy
You’re basically just winging it. You see that all the businesses in your area have social media accounts, so you figure you better get one too, but you haven’t really thought about it further than that. Social media is a great medium to enhance brand awareness of your company if you use it right. Before you create your social media accounts, sit down and make a plan. Decide on the message you want to send to your potential buyers. Create a uniform look that you will follow through with across every platform. Check each platform and make sure there are similar handles (names) you can use across each platform. Decide if you want to sign up for a service that allows you to pre-plan your posts, and even further decide how many times per day you want to post on each platform. Finally, decide what type of content you will post. It’s never too late to create a social media strategy if you haven’t already!


Social media is not random, having a #strategy is important! #marketing #SmallBusiness
Click To Tweet


3. You’re only posting about your business
You’re social media accounts are too focused on making a sale, and your followers recognize this. Followers do not go onto their social media accounts to have more advertisements thrown in their faces. Yes, of course you have to make it clear what your product or service is, after all the whole point is to make sales. But this should not be the main focus of everything you post. We talked about the 70/30 Rule in one of our previous blog posts. Keep this in mind when you’re deciding what type of content you’re going to post. 70% of your content should be in the form of tips, tricks, news, retweets, videos, images, or quotes. The remaining 30% can be product/service focused. We consider this to be one of the biggest social media mistakes.

4. You’re excessively using hashtags
Hashtags are a great way to have one of your posts cover more ground and receive more attention. Using too many hashtags, especially ones that don’t make sense with what your posting, can confuse your followers (it is also not visually appealing). Use your hashtags wisely, and try and limit yourself to a maximum of three or four hashtags per post. Blogs are the exception to this rule because they are not as in the readers face as most other forms of social media. When starting out a blog, more hashtags are actually encouraged, but once you grow your following you can start limiting the hashtags on those posts as well. Another great way to use hashtags is to find out if there is a convention or trending hashtag in your industry, and jump into the conversations that are already happening.

5. You’re not interacting with other accountsSocial Media Mistakes - other accounts
Find people in your area or industry and interact with them. Regardless of the platform, creating virtual relationships can increase the reach of your account. Their followers will see this interaction and it can lead to an increase in followers for your account. Once a relationship has been established between your accounts, you may even promote each other by giving them a shout out on your account and they may return the favor. There are also many accounts that will collaborate on something like a giveaway, which is promoted on both accounts, thus drawing more attention to your site.

*Bonus – You should also be interacting with your followers! If they share an interesting anecdote or comment on your post, responding to them makes the experience more personal. As a result, you won’t commit one of the most common social media mistakes – “not being social”!


Are you interacting with your followers accounts? If not you’re doing #Social Media wrong!
Click To Tweet


6. Your branding across platforms is inconsistent
Your message needs to stay uniform regardless of which social media platform you are utilizing. Even more than that, the type of image, font, content, etc. needs to remain uniform. You should not Instagram three pictures in a row without a filter, and then post a picture with a noticeable filter. You’re followers may be thrown off, but it also throws off the entire look of your account. People do not typically follow an account without looking it over first. The accounts that succeed in gaining the most followers have a cohesive feel to them when you look at them as a whole. Sometimes this means repurposing a quote that you like, instead of just retweeting or reposting it.

7. You’re not clear about what your product or service is
Sometimes the 70/30 scale gets tipped too far the opposite way. When a potential follower looks at any of your social media accounts, it should not take much searching for them to know what you’re trying to sell. If it is not obvious, many people will not spend much time searching, they will move on to the next thing.

8. You’re asking people to follow you back at the wrong time.
Having a call to action is important. However, in the middle of a conversation with another account or with a potential follower, asking them to follow you back after you follow them may turn them off from your business. They may feel like the only reason you are engaging in a conversation with them is because you are looking for a follow back. You don’t want to come across as not being genuine as that could translate to how they feel about your business. Agressiveness like this is a very common social media mistake.

9. You aren’t tracking your follower engagement.
There are plenty of free websites you can use to track your follower engagement; there is no excuse not to use them. A couple of them include websites like Google Analytics, Hootsuite, or Sprout Social (among many others). These websites will track how many followers you gain/lose, how many comments, retweets/reposts, clicks, and favorites your post gets (and more) depending on the platform. Many of them come with graphics and charts you can print out that track weekly, monthly, and yearly changes. Visually seeing what posts are getting the most engagement can allow you to alter your content to provide your followers with more of what they like.


Simple #social fixes may lead to more follower engagement #marketing #SmallBiz
Click To Tweet


Having social media accounts is the first step, but using them correctly can enhance your user engagement in no time. You don’t want to risk losing potential sales based on a lack of social media skills. Simple fixes to these social media mistakes may make all the difference. If you have any other suggestions we would love to hear them, please leave us a comment below!

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. A recent graduate from Rutgers University she has abachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. Halley was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

For More Information Please Visit Halley On LinkedIn!

Go There Now

]]>
https://mobileappsforcharity.com/social-media-mistakes-you-can-easily-correct/feed/ 0
Fear Based Motivation and your buyers https://mobileappsforcharity.com/fear-based-motivation-and-your-buyers/ https://mobileappsforcharity.com/fear-based-motivation-and-your-buyers/#respond Thu, 11 Aug 2016 17:40:42 +0000 https://mobileappsforcharity.com/?p=2573

Motivate Your Buyer by Conquering Their Fears.

In the third installment of the Napoleon Hill blog posts, we are going to take a deeper look into your buyer’s fear based motivation. Although Hill put fear towards the end of his list, many current psychologists claim that fear is the number one motivator in humans.

Fear takes many forms. It can make people do many things that they may not typically do. In some cases, this motive goes hand-in-hand with self-preservation. For many perspective buyers, fear may mean that something big or important is about to happen within their business. They may not realize that they must be ready to embrace growth and be willing to fail to succeed. This is where your sales pitch comes in. You must convince them that the alternative makes it all worth it. Convince them that your product or service is the golden ticket to success.


#Fear of failure or loss may be deterring your potential buyer #sales #marketing
Click To Tweet


Entrepreneurs and small business owners are by definition risk takers. Still, humans are prone to fear. People often fear loss and failure to the highest extent. These are usually comprised of smaller fears like taking risks, feeling vulnerable, having power, or leading others.

erase fear in your buyers - fear based motivationFear based motivation can take on many forms. Small business owners could have many things of which they are fearful. They may fear losing a business that they have invested years of time and effort into. They may fear not having a return on investment (ROI). Or, fear going bankrupt. The list can go on and on.

Entrepreneur Magazine encourages people to continue in the face of loss, because “if you quit before you earn a profit, you’ll never earn a profit”. As obvious as it may seem, you must convince your buyer to keep pushing through loss or their fear of losing. Ask yourself, what does your product or service offer your buyer that can lead to increased sales for their business? How long until they will see a profit or ROI? Sell this.

People fear loss of their possessions; homes, cars, boats, etc. As materialistic as it may seem, people work hard for their stuff and this fear based motivation is extremely prevalent. Risk of losing one’s possessions is what keeps many people at their dead end jobs or playing it safe with future business ventures. To sell to this buyer, explain to them why your product or service is a calculated risk for them. What data is there? What are the numbers to support those facts?

Fear of failure is one of the top fears in all human beings. It is before spiders, heights, snakes, and sharks. Being seen by yourself and your loved ones as a failure keeps many people from following their dreams. The more people someone has depending on them, the more they fear failing.

It is important for entrepreneurs and small business owners to understand that these kinds of risks are all part of the long game. Things will almost inevitably go wrong in life and in business. There will be failures of different magnitudes. But each time you are able to pick yourself up, there is a lesson to be found that will strengthen your business through wisdom and knowledge. To utilize this fear based motivation to sell to this buyer, convince them that the product you are offering substantially decreases their chances of failing again.


Recognize your buyers #fears and use them to create your #sales pitch! #SmallBusiness
Click To Tweet


Have you heard: “Don’t let the fear of failure keep you from playing the game.” There is a reason there are so many clichés about persevering through difficult times. Success is the ultimate goal of every small business owner and entrepreneur, but the odds are not necessarily in their favor. The task any salesperson is faced with when their buyer is looking fear in the face is to tailor their sales pitch. Prove to this buyer that your product or service decreases the risk of failure or loss.

Have you implemented anything at your company aimed at conquering the fears your clients face in their business? We’d love to hear about it so please leave a comment below!

****************************

Mobile Apps for Charity (MAFC) helps small businesses increase their community visibility, goodwill and positive media exposure. We create native mobile applications for select nonprofit and charitable organizations. We provide these at no cost to the organization. Small businesses sponsor the apps. Sponsors receive marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. Participating small business sponsors earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

About Our Guest Author!

Halley Barnes is a graduate student at Rutgers University in the field of Communication. She recently graduated from Rutgers University with a bachelor’s degree in Communication with a specialization in Public Relations and a dual minor in Digital Communication, Media, and Information and Psychology. She spent four years as a member of the division one Rutgers Women’s Lacrosse team where she served as the captain of the team her senior year. She was also named a member of the Big East All Academic team her freshman and sophomore years, and a member of the Big Ten All Academic team her junior and senior year. As an undergraduate student she made Dean’s List all eight semesters and was the keynote speaker at the 2015 Rutgers Alumni Leadership Conference. She was also inducted into various honor societies including Chi Alpha Sigma, National Society of Leadership and Success, and the National Society of Collegiate Scholars. Halley loves traveling, trying new food, going hiking and kayaking, and spending time with her family.

For More Information Please Visit Halley On LinkedIn!

Go There Now

]]>
https://mobileappsforcharity.com/fear-based-motivation-and-your-buyers/feed/ 0