Millennial generation a mystery to many
Is the millennial generation a mystery to you?
For many, it’s tempting to ignore them. Millennials? Bah, who needs them! With their technology and their socialism, the Instagram and their slang! They’re lazy, and they’re ruining the work force! So, is the millennial generation a mystery?
Unfortunately, there are some common misconceptions about the millennial generation. I say, ignore the millennial generation at your own risk. They are a completely different breed of people than the Baby Boomers. They have completely different ideas and habits. And they are taking over. So, for Baby Boomers, it’s adapt or die.
Many feel, love of social media is the millennial generations most important characteristic. There are a staggering number of social media sites today. Social media is still a new language. It’s vital to American business, and millennials are fluent.
Alright, so they have social media. They’re glued to their smartphones. Why do you care? What does it matter?
It matters because technology is changing the shape of the world in undeniable ways. If you want to be at the forefront of the new age, you need to talk to the natives. In short, you have to hire millennials.
If you’re still in denial, here are some useful statistics provided by Forbes:
– 66% of millennials would look up a store after seeing their friend had “checked in”
– 43% of millennials have liked more than 20 brands on Facebook
– 91% make their Facebook Places and Check Ins public
– 52% of millennials have over 300 friends on Facebook
These statistics show us that having millennials like your company leads to many more millennials liking your company. It’s like a toxic social media chain reaction. Since you cannot deny that it exists, you need use it to your benefit.
Here’s how you can make your company attractive to millennials:
– 52% of millennials said they were more inclined towards careers with opportunities for progress
– 65% said the opportunity for personal development was the most influential factor in their current job
– 22% saw training and development by their employer as the most valuable benefit
With these values, you can see millennials are not the selfish, apathetic individuals that the stereotypes would have you believe. They are looking to learn and grow within your company. They are looking to help you and your company grow in turn!
You may be skeptical of millennials. Not all millennials are a gold mine. But give us a chance, and you may be in for a surprise. I don’t always like inclusion among the roiling mass that is “the millennials”. There are all sorts of negative connotations that come with it. I am a hard worker, and eager to begin in the work force – if I’m given a chance. There are many other millennials like me.
So, is the millennial generation a mystery? We don’t need to be!
About Our Guest Author!
Toni Moletteri is a rising senior at Rutgers University in the field of Communications. She has a triple minor in Sociology, Digital Communication in Media, and Gender Studies. Toni enjoys traveling, cheese plates, and Persian cats.