The significance of SEO Strategies in the digital age

Introduction

Top media outlets use SEO strategies to make their content rank high on search engine results. Search Engine Optimization (SEO) is the best way to maximize the number of viewers your website’s blogs, articles and service pages receive for people in the business, marketing, digital advertising and journalism fields. In the 21st century digital age, utilizing the most up to date and effective SEO strategies are essential marketing skills that will help your business flourish.

The Importance of Headers

This blog is organized into divided sections with headers to give the reader the option to read certain sections they find interesting. In addition to being a great organizational technique, headers are great for SEO. You’ll want to use the HTML Meta tags H1, H2 and H3 in your articles. The H1 tag will be used for your titles. The H2 tag will be used for the next header and the H3 tag should be used for each subsequent header. This will make your articles look neat and organized, creating the potential to bring in tons of viewers to your website.

Long form content is better for SEO than short form content. #SmallBiz #entrepreneur Click To Tweet

Long form is more Appealing

Believe it or not, long form content is actually better for SEO than short form content. Many people actually prefer to read long form content, especially when they are reading something they find interesting. Long form content also ranks better on Google. Brian Dean and a team of data partners did a study wherein they analyzed a million Google results to see which variables are most important for SEO in 2016. They found that the average article on the first page of Google’s search results contained 1,890 words. A study by BuzzSumo also found that long form content gets more shares on social media.SEO Strategies image

A Picture is Worth a Thousand Words.

When people search for content in search engines, they are also searching in the image results as well as web results. High quality images with titles and captions that contain relevant keywords rank high on search engines. Adding pictures to your content will drive tons of traffic to your site.

Take note: 62% of all #Google searches were videos. #SmallBusiness Click To Tweet

Add Videos

Videos are a great way to keep your audience engaged in your content and will dramatically improve your Google rankings. A Marketing Land report (referenced here) that 62% of all Google searches were videos. This trend is likely to continue as video links receive higher rankings and click rates than ordinary text.

Produce Relevant Content

Make sure every new post is fresh. You want to stay up to date on trends and current events to keep content relevant. Everyone will want to come to your site if you’re posting about the most recent event or if your content is marketing the most up to date product or service.

Conclusion

Utilizing the most effective and up to date SEO strategies in your content is essential for growing your audience. If you consistently produce the highest quality content to the best of your ability, you’ll drive tons of traffic to your website in no time!

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About Mike

Michael Schwartz is a writer who loves expressing his content through online media. He has written for various media outlets such as New Brunswick Today and The Rutgers Review. He is a recent Rutgers University graduate with a Bachelors degree in Communication. In the summer of 2016, Mike was a content marketing intern for Today’s Business, an Internet marketing agency. As an intern, he wrote copy in the form of blogs and service pages, utilizing Search Engine Optimization strategies for various clients to promote their products and services. Mike is a musician who loves to sing, play guitar and write his own music. He also loves to perform live at various open mic nights in New Jersey.

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