Drawing Business Lessons from History

“The first responsibility of a leader is to define reality. The last is to say thank you.  In between, the leader is a servant.” – Max de Pree

Being a leader is not always easy, rather you must show strength to gain the respect of others as well as humility. The delicate balance of leading and serving sets the foundation for a great business. According to the Stanford Social Innovation Review, 52% of the 6,000 non-profits surveyed were unable to meet their financial needs. These are the organizations that assist our citizens and community.  What better way to thank your neighbors than to help lead local charities to success?

“A brand for a company is like a reputation for a person.  You earn reputation by trying to do hard things well.” – Jeff Bezos

What is your brand? When a company is founded, of course, the end goal is to be profitable and reputable.  A crucial step is finding a way to brand the business by building a company that employees and community members are proud to support.  About 82% of consumers in the United States consider corporate social responsibility when choosing which services and products to purchase.  When you put the community first, it can create a lasting trust for your business as well as a sense of security for employees. Building a strong brand can also build a strong employee base WHILE benefiting the community.  

“No one has ever become poor by giving.” – Anne Frank

These words came from a girl in grim circumstances, yet she was a beacon of hope and wisdom.  What could we change if we all thought this way? The fact is, giving helps the person who gives as much as the recipient.  When a community is strong and the residents are thriving, so are the businesses that have become part of it.

You can be the leader that is a trailblazer by supporting those around you who form your community.

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