The influence of social media and your brand

blog, Business Advice, Small business marketing | 0 comments

The influence of social media and your brand

This article originally appeared on LinkedIn.

In the summer of 2014, the Internet lit up with videos and posts of friends and family pouring buckets of ice water on their heads. These now soaked participants had been called out to take part in the ALS Ice Bucket Challenge – an online social campaign to raise awareness for Lou Gehrig’s Disease, commonly known as ALS.

The social media campaign for this challenge forced people to become aware of ALS. If they didn’t know about the disease before, they became informed through the viral postings.

Since then, social campaigns have increasingly materialized throughout the country.

Use #SocialMedia campaigns to raise awareness of your brand. #SalesAndMarketing Click To Tweet

The ALS Ice Bucket Challenge was unique in the way it used social media to achieve success and social gain. It started a trend of campaigns that used social media to advocate for a cause they believed in. Brands realized through this challenge, that they could turn to social media to spread the word about their services or beliefs.

The success of these challenges is proof that using social media and your brand can create power in the digital world.

To read the complete article, please click here.


Mobile Apps for Charity (MAFC) helps salespeople and small businesses generate inbound leads using LinkedIn. We help select nonprofits and charities with their fundraising and create native mobile applications for them. Our unique integration of these initiatives helps increase our client’s community visibility, goodwill and positive media exposure.

We provide our nonprofit mobile apps at no cost to the organization. Small businesses become marketing partners of the apps. Marketing partners receive LinkedIn Lead Generation and other marketing (mobile, social and print). They also receive access to exclusive marketing tools. We help them generate leads by using a socially responsible marketing strategy. The salespeople and small businesses who are our marketing partners earn a generation of new clients.

For more information, please visit our Small Business Marketing page. For a free marketing consultation with one of our principals, please visit this page.

Want to suggest a nonprofit or charity for us to help? Click here!

Share This